Brand Storyteller
Disneyland Resort
There’s no greater honor at Disney than working on the park that started it all, particularly for us SoCal kids who grew up in the park. From the day I walked in through the door, Disneyland was a key focus in my career—from building websites and apps, to crafting creative copy and producing large-scale shoots.
Distinct Experiences in Web and App
Copywriting for Disneyland digital offered a unique opportunity: whereas web focuses on marketing and trip-planning, the app is more focused on UX to enhance in-park experiences—including pathways to up-level visits in real-time with helpful digital product like Mobile Order and Lightning Lane.
Producing In-Park Shoots
Near the end of my Disney tenure, I often wore a producer cap—running $250,000+ shoots in support of products like MagicBand+, AR magic and Mobile Ordering. Tasks included executing talent/vendor contracts, managing logistics over multi-day shoots, directing 20+ crew members, and much more.
Incredible Guest Services
Writing for Guest Services is a huge badge of honor, as you have a chance to empower Guests of every background. From detailed guides for Guests with disabilities, to dietary and medical issues, to parking and payment, every project is an opportunity to positively affect someone's upcoming visit!
Help Center, A.K.A. FAQs
Guest feedback is critical to how the parks operate—and Help Center content is super reflective of that! Nearly every piece of feedback eventually receives its own FAQ. I’ve written countless Help Center pages over the years, collaborating closely with Guest Relations, Park Operations, Public Affairs and Legal.
And So Much More...
The depth of writing for the Disneyland and Disney World apps and websites is tremendous, and provided direct experience developing countless kinds of content—ticket flows, profile and settings, cultural and generational outreach, editorials and interviews, Passholder exclusives, special-event guides, etc.
