In-Store Brand Video: Deli

At Walmart Connect, innovating brand stories in new places & spaces across Walmart’s retail media universe is the name of the game. Enter the deliciously unrealized Deli section, where we partnered with iconic brands to activate screens in 100+ stores—and institutionalized videos ads in Walmart Deli sections for future sell.

The Pepsi Zero Sugar Challenge: Deli Edition

One of bigger challenges of this project? Ensuring brands like Pepsi felt wholly organic to the Deli environment, but without veering from their distinct voice. For the first batch, we also adhered to a set copy structure to standardize how brands communicate A) without sound and B) within a 15-second run time.

Guiding Customers Right to the REESE'S

As we explored concepts with brands like REESE’S, we pushed to connect shoppers to the very products we were advertising. Fun, semi-directive messaging helped drive customers to the aisles in question, while QR provided them a chance to add products to their digital carts for future purchase.

Where Hormel Feels Right at Home

Not all brands feel out of place in the Deli—some are right at home! Enter Hormel, whose QR-free ads doubled down on the brand’s meaty presence in this area of the store. The cleaner end-screen experience ultimately resulted in removing QR from all future Deli videos for a smoother customer experience.

Solving a QR Dilemma with Doritos

QR codes can be a divisive topic, particularly in a retail environment where digital and physical environments are in play. Partnering with brands like Doritos, we tested QR in the Deli for wayfinding and digital shopping—but ultimately concluded they were obstructive to the in-store shopping experience