LEGO®

Anyone who grew up on LEGO felt empowered to dream big… but never in my wildest dreams did I think I’d be so lucky to work directly with the brand! These activations were inspired by LEGO Ninjago Dragons Rising on Netflix and set within Walmart’s retail-media universe—with focus on LEGO sets available exclusively at Walmart.

Dragons Rising Drone Delivery

Powered by Walmart’s in-house drone delivery system, this project leveraged footage and official music from the Dragons Rising show. In tandem with focused messaging, motion graphics and clever editing, it all resulted in a suite of videos successfully published across Walmart’s vast content ecosystem.

Official Version (In-Store)

Short Version (TikTok)

Short Version (Facebook)

Long Version (Web/App)

Innovative Content Placements

In addition to “Greatest Hits” placements on web, app, social and in-store, this production received even wider play due to LEGO’s loyal and extensive audience. This included the popular livestream program LEGO® Build-Along, where it “closed the show” and promoted the products’ availability at Walmart.